© Maria Julia Bollansée 1-2
KBC Asset Management asked Arteconomy to propose five concepts of artists who can give shape to the idea: How to make investments tangible?
This topic could be broadly interpreted by the artists. It had to be possible to use the format in direct contact, conversation and relationship between the customer and KBC. The customer had to be able to see and use investments in a tangible way. The bank must be able to use it in the contacts it has with its customer. The tangibility of relationship with the customer is the ultimate goal.