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‘Sundry Seeds’ community oriented business model


By 2040 two out of three people in the European Community are expected to live in urban environments. The ‘Sundry Seeds’ community oriented business model seeks to address the challenge of social divides linked to increased urbanization and diversity by tapping the potential of the growing economic sector of tourism.

Developed on the basis of best-practices of Joker/ViaVia’s engagement in sustainable tourism for the past 35 years, the ‘Sundry Seeds’ business model” represents a hybrid entrepreneurial approach where economic, social and educational spheres interact and reinforce each other.

The aim of this project is to develop, together with national and transnational partners, a ‘Sundry Seeds’ business model that is replicable in EU towns, to define implementation requirements & support, and test them in pilot framework(s).


Sundry: synonyms are diverse, different, varied, heterogeneous.

Seeds: germs, sources. 

‘Sundry Seeds’ is a growing network of diverse community oriented enterprises in a town, which are active in the broad sector of tourism, and which are mainly managed by young women or young immigrants. Those entrepreneurs, out of the premise ‘Diversity is Beautiful’ generate income and employment. That way they create a ‘Great Good Place in town’ for locals, travelers and stakeholders. 



European: VIVA PAULTALIA Association, Kyustendil, Bulgaria - VSI "Geros valios istaiga Lithuania Vilnius"  -  die BERATER, Vienna, Austria