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By 2040 two out of three people in the European Community are expected to live in urban environments. The ‘Sundry Seeds’ community oriented business model seeks to address the challenge of social divides linked to increased urbanization and diversity by tapping the potential of the growing economic sector of tourism.

Developed on the basis of best-practices of Joker/ViaVia’s engagement in sustainable tourism for the past 35 years, the ‘Sundry Seeds’ business model” represents a hybrid entrepreneurial approach where economic, social and educational spheres interact and reinforce each other.

The aim of this project is to develop, together with national and transnational partners, a ‘Sundry Seeds’ business model that is replicable in EU towns, to define implementation requirements & support, and test them in pilot framework(s).


Visit at social workplace the Kringloopwinkel in Leuven.


Sundry Seeds meeting with the transnational partners in Brussels – Leuven – Mechelen from 20 to 23 March 2019

The group came to a consensus in connection with:

  • the defining of the policy on a transnational level.
  • the formulating of the 4 common values i.e. openess, equivalence, connection and innovation that are the principles on which the project will be continued.
  • the starting of several local ‘Great Good Places in EU Towns’ in Bulgaria, Flanders and Lithuania are planned.

In the Belgian team art and culture are seen as partners to empower the economic, social and educational hybrid network of Sundry Seeds, to create together ‘Great Good Places in EU Towns’. The latter become dynamic meeting places for women, young people, migrants and newcomers who want to become entrepreneurs, be creative and innovate in the tourist sector.

The artist is engaged on two levels in Sundry Seeds i.e. the transnational and the local level and this as far as governance and implementation is concerned. This means that the artist together with the economic, educational and other partners helps to develop the community -oriented business model together with some concrete workshops.

Visit at social workplaces e.g. Spit&Velo and Hal 5 Leuven.


Sundry: synonyms are diverse, different, varied, heterogeneous.

Seeds: germs, sources. 

‘Sundry Seeds’ is a growing network of diverse community oriented enterprises in a town, which are active in the broad sector of tourism, and which are mainly managed by young women or young immigrants. Those entrepreneurs, out of the premise ‘Diversity is Beautiful’ generate income and employment. That way they create a ‘Great Good Place in town’ for locals, travelers and stakeholders. 



European: VIVA PAULTALIA Association, Kyustendil, Bulgaria - VSI "Geros valios istaiga Lithuania Vilnius"  -  die BERATER, Vienna, Austria