Combine artistic and leadership practices
for the success of professionals, companies, organizations and society.
Organized serendipity
Let jewelry tell your story
In March 2021, Victoria Tonu (Vika Tonu) and Koen Snoeckx were brought together by the project “WeAr Design” (third-call winner of the EU-funded Worth Partnership Project). From their interaction, this “Organized Serendipity” artwork / jewelry collection was born.
The journey from here
If a person has a part of the artwork in its possession, it was probably a gift from someone with whom he/she has a special relationship. Once received one of the pieces of jewelry, it is entirely up to this person to decide what to do with it. The initial designs were professionally produced and curated by Vika Tonu. Yet, the nature of the materials and their (magnetic) connections allow the piece to evolve and to be changed.
Because of the symbolism behind this artwork, the creators ask its beneficiaries to adhere to its philosophy. Whoever receives one of the jewelry pieces in another way than getting it directly from Koen Snoeckx, is asked to send a brief message stating who they are through any of the contact channels that are available via www.arteconomy.be or www.lusincus.be. All of them get our eternal gratefulness and we are curious to find out what life-changing collisions might come out of this project.
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Stay tuned for updates and enjoy serendipity in the making…
Timeline
PERSISTENCE
October 27, 2022
“Persistence” handed over to Marjon Van Gelderen and Arnoud Grootenboer (for their pioneering work in working with designers and artists at the Dutch National Police).
ENERGY AS UNIT OF MEASUREMENT
May 13, 2022
“Energy as unit of measurement” handed over to Sebastian Thies (for his amazing collaborations with artists at Nat-2)..
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PASSION
December 22, 2021
“Passion” handed over to Julie Vandenbroucke (who was, for so many reasons, the inspiration for the initial briefing)
TRUST
November 21, 2021
“Trust” handed over to Antonio Labrador (randomly selected from the TEDxAntwerp audience).
FINAL PACKAGING
November 26, 2021
Final packaging, booklets, movie and blogpost ready. With eternal gratitude to Marijke Beckers (Boundless Graphix).
HANDOVER
June 23, 2021
Meeting in person with Vika Tonu to hand over the final pieces.
FIRST PROTOTYPE
March 19, 2021
So many great designs originated from this, which made our destination evolve from making one piece to making many.
GETTING TO KNOW EACHOTHER
February 19, 2021
Immediate flow of energy, even when remotely connecting.
